Blend × BLR Airport
Confidential · May 2026
Partnership Proposal

44 million
passengers.
One story worth
amplifying.

5-Star Skytrax Terminal Metro Launch · Mid-2026 Asia's First Level 5 Carbon
Blend — India's Creative Entrepreneurship Ecosystem
01 / 08
02 — The Moment

BLR is becoming a destination, not just a departure.

Every milestone is a content moment. Every new route, a creator opportunity. Every passenger, a potential brand advocate.

44.5M
passengers FY26
+24%
intl traffic surge
5★
only in India
Metro Launch · Mid-2026
Once-in-a-generation connectivity moment for Bengaluru.
T2 Expansion
2.78L sq m · 2028
Net Zero Pioneer
7 years ahead of target
Blend
02 / 08
The Hero Idea

The Terminal
Edit.

India's first airport creator-in-residence. A Blend Crew embedded inside BLR, turning 44 million journeys into social-first stories.

Weekly drops. Seasonal tentpoles. Route launches. The airport that creates content, not just carries passengers.

BLR CREW Terminal Tours Route Launches Art Walks Food Diaries Lounge Reviews Metro Moment
Blend
03 / 08
The Terminal Edit
04 — The Terminal Edit in Action

How we make it
happen.

1
Embed a Blend Crew inside T2
3–5 creators with airport access. Weekly content drops — terminal tours, food diaries, art walks, lounge reviews.
2
Lock to BLR's calendar
New routes = creator trips. The Quad events + Echoes of Earth = tentpole coverage. Metro launch = once-in-a-generation moment.
3
Drive BLR Pulse app adoption
Native creator content showing real usage — "how I used Pulse to skip the queue." Downloads, not awareness.
4
Scale to always-on
One pilot, then 12-month contract. Every milestone tracked: engagement, sentiment, app downloads, earned media.
52
weeks of always-on content
4
content streams, each with KPIs
44.5M
passengers — every one a potential story
Blend
04 / 08
05 — How The Terminal Edit Works

Four content streams. Each moves a KPI.

The Quad + Live Events
50K sq ft arena, Echoes of Earth (5th year), art installations, live music. Creator crew captures every activation — reels, BTS, takeovers.
KPI: Engagement, sentiment, follower growth
New Route Creator Campaigns
Hanoi. Tokyo. Amsterdam. Every new route = a creator trip + "first flight" content series.
KPI: Route awareness, booking intent, reach
BLR Pulse App Content
Creator-led performance content driving downloads. "How I used Pulse to skip the queue" — native, not sponsored.
KPI: App downloads, DAU, feature adoption
Blue Line Metro Moment
Once-in-a-generation milestone. "First ride" content, city-to-terminal storytelling. Cultural, not commute.
KPI: Earned media, brand association, virality
Blend
05 / 08
06 — The Engine

Built in Bengaluru. For Bengaluru's airport.

Always-On
Blend Crew

Embedded inside BLR weekly. Terminal tours, art walks, food diaries, lounge reviews — native to Reels and Shorts.

crew.itsblend.studio
Campaign
Creator Hub

Route launches matched to travel creators. "First flight" trips. Brief to boarding — tracked.

creator-hub.itsblend.studio
Events
BlendHack

Creative hackathons at The Quad. Campus creators reimagining the airport experience.

itsblend.studio
Blend
06 / 08
07 — The Proof

Same city.
Same creators.
Already proven.

Cohort 1 ran right here in Bengaluru. These numbers are from creators who know BLR — because they live here.

140+
content pieces
12%+
engagement rate
3.14L
organic reach
₹0
paid amplification
Blend
07 / 08
Blend

44 million passengers already love BLR.
Let's make 44 million people talk about it.

Start Here
One pilot — Echoes of Earth 2027 or the metro launch. Proven engine. Then we scale across the calendar.
Contact
hello@itsblend.studio
Bengaluru, India
itsblend.studio Blend Crew Creator Hub
Confidential · For partnership review only
08 / 08